Firstly, I interviewed interior staff including sales, pre-sales, and customer success, to gain a broad view of the current user types. In the discussion of phase 1, I spent a whole week interviewing them, and the outcome turned to be astonishing - TourRing had a plentitude of obstacles for users. Our App has long been abstained since the system is too unstable to contain more than 3 people, and the schedule booking journey had much breaking points due to unnecessary tasks, unfriendly flow design, and unaccomplished functions. To probe deep into the actual unsatisfictoriness of our users, and define the intersection of the problem, I divided existing users into 3 groups including real estate agents, VEx exhibitors and interior EMEA team members. They have similar using scenario but in different industry. An empathy map is made for each of them, categorized by what does the user say, think, feel and do. After that, a persona is built based on each group of the users, with behaviors and brands they use were thoroughly investigated and described.